Reddit has been deemed the front page of the Internet because it is the focal point of discussions that pertain to nearly all verticals. Even celebrities and top brands like Tesla take advantage of Reddit’s “ask me anything” culture.
With 52 million active users per day, how can brands dig deeper behind those usernames?
The term for this is called Reddit user analysis. This is a process of analyzing Reddit users in the hopes of learning more about the person using the account which gives brands the ability to understand subreddits better and what the audience demographic truly is.
In this guide, we’re going to show you 5 must-have Reddit account analysis tools to leverage for your personal or business brand. The best part is, most of them are free!
Reddit User Analyzer
A fantastic tool that is completely free to use and works in seconds, the Reddit user analyzer will display information that relates to the person’s personality behind the username, what their relationship status is, and a host of other personal information derived from their Reddit activity.
Out of all of the Reddit analysis tools we used; this Reddit user analyzer was by far the most intuitive app available for free. The graphics layout was what you would come to expect from a paid APP.
RedditMetis
Next on our list of Reddit statistics tools would be this Reddit user analysis app called RedditMetis; it provides fantastic data for the unbelievable price of $0.00. A special feature is its heat map which provides a great visual for the data collected and time of day statistics.
The word cloud populated by RedditMetis is another handy feature for brands when they’re targeting influencers to see what the accounts are talking about most. Overall best free Reddit tool should be in every brand’s arsenal.
Redective
We know, Redective looks like it fell out of a 1970s satellite from the cold war. Once you get past the aesthetics you will find that the raw data it produces is accurate and best of all free. It’s a great backup for Reddit user account analysis when all else fails.
One thing we liked about Redective is it simple to look at subreddit information per user that you input. We find this tool to be easy to use and right to the point, even though it’s a little ugly. =D
Conclusion
With millions of active accounts on Reddit, brands need to know who to target. The list in this post was designed to help you do just that by tapping into deep Reddit user analytics that can mean the difference between a successful or failed campaign.
Td;dr – It’s more important than ever to know where you are spending your time marketing your brand and a big part of that is knowing who is behind Reddit usernames. We hope these Reddit tools will help you in the future.
Wait a minute, do you have any tools you recommend for Reddit analytics?
